Is this Facebook symbol costing you $$$?~ Part #1

 

Part #1 of 2~Introducing the Facebook page you didn’t create, don’t control, yet could be representing your Business on Facebook. 

This Facebook symbol represents Community Pages. They are, either, automatically created based on a topic or experience by Facebook to accompany fan pages or created by Facebook users. These pages feature a wide variety of topics. (e.i. cooking, politics, animals) These Community pages, however, can be difficult to find if you search for them on Facebook. I tried to find my Community page before I began this piece and wasn’t able to find it using Facebook search. I found it by searching on Google.


Say Hello To the Facebook Community Page!

For the Facebook User, it’s a way to connect with others who have similar interest. Facebook wants to create a place where I can connect with like minded Peeps. This helps me share my interests, hobbies and things that matters to me with friends and viewers of my profile. Some of the topics even feature information from Wikipedia to help me learn more about a subject or discover a new interest.  Community pages offer an opportunity to connect on a deeper level with everyone.

 
Community pages help to further personalize the Facebook profiles. There are two types of Community pages, Facebook-administered and User-administered.
 

Facebook-administered  Community pages are automatically generated based on things like my hobbies, such as reading, cooking or making jewelry. These pages offer the opportunity to share info, exchange tips or techniques with the friends who enjoy the same hobbies.

I love wine and attend Wine Tastings. I have many friends who love wine and attend tastings, as well.  Facebook Page wants to help create a sense of community among people who share hobbies, interests and work.  When I look at the  Wine Tasting   page on Facebook, I see the content Business Pages, friends and I post there in the Newsfeed. We can share Wine Tasting information but there is no one monitoring what is posted. This is one of the reason’s why, as a Business Owner, it’s frustrating to have a page where I have no control over what is posted. There are also pages created for my interests, such as Classical Music. Depending on what information I share as I fill out my profile,  if there isn’t a page for it Facebook creates one! When my friends create Facebook Business pages, a Community page is generated by the people who “Like” their page.


A User-generated Community page is one I create but as soon as it becomes popular, as in having 1,000 fans or more, Facebook will take over administering the page.  This means a Wikipedia-type of Community page administered by Facebook itself.  All Administrative control will automatically shift to Facebook.

 

For the Business Owner, this can be a source of frustration. The thought of my Business not having or losing control over pages is scary!  As a Business Owner, I have no control over how the page looks, what is shared there and too many of us have added the links to these pages as our place of employment. I’ll address all these issues and more in part #2 of this Blog. ~ Dyane

 

I have created a category to help people who are interested only in posts about Facebook. I call it “Multi-faceted Facebook”.

 

 

4 Comments

  1. Posted November 16, 2011 at 7:22 AM | Permalink

    This post provides an informative explanation regarding Facebook Community Pages Dyane.

    Thanks for calling out specific distinctions that a business may consider when determining the effectiveness and merit of the tool.

  2. Dyane Bradley
    Posted November 19, 2011 at 1:52 PM | Permalink

    Thank you very much for responding Andrew. Its very important for people to understand how these pages are created and what restrictions we business owners face when it comes to what is posted there. Part #2 will offer suggestions for Business Owners for other options on Facebook.

  3. Posted November 26, 2011 at 7:54 AM | Permalink

    Thanks for sharing this, Dyane. More people need to know what is going on behind these FB changes. I haven’t had the time to investigate all the changes or the impacts. It’s very helpful to have someone who can break them down for us!

  4. Dyane Bradley
    Posted November 27, 2011 at 11:27 AM | Permalink

    You’re welcome Deb♥ Thank you for taking the time to comment. 🙂 Actually these pages have existed since ’09. Every every Facebook business page has a Community page with the same name created by Facebook. The community pages appear shortly after people “Like” a business page. The challenge for the business/page owner is making sure their customers are directed to the right page. This issue will be addressed in part #2 of this Blog.

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